Brief History of BITCoop
The foundation of the Bicol bus industry can be traced back to BACBOA (Bicol Aircon Bus Operators Association, Inc.), which began pioneering regional transport services in the year 2000 and prior years. Building on this foundation, Bicol Intercity Aircon Bus Operators Association, Inc. was established on January 19, 2012, serving key routes across the mainland provinces of the Bicol Region. Responding to the government’s call for public land transport modernization and cooperative development, this organization evolved into the Bicol Intercity Transport Cooperative (BITCoop).
Today, BITCoop proudly represents nearly five hundred transport operators, ranging from Public Utility Jeepneys (PUJs) to UV Express Services (UVES) and Public Utility Buses (PUBs), with a growing fleet of over 1,300 traditional public utility vehicles.
In its commitment to modernizing the Bicol transportation landscape, BITCoop began integrating advanced public transportation technologies as early as October 2017. Partnering with a leading developer and supplier of bus transportation technology, BITCoop's aim has been to transform the transport industry and elevate local public transit through technology-driven solutions.
Further establishing its role in modern public transport, BITCoop was registered as a payment system operator with the Bangko Sentral ng Pilipinas (BSP) on July 29, 2024. This registration authorizes BITCoop to operate BITfare, a digital fare payment solution, enhancing convenience, security, and efficiency in transactions for Bicol commuters.
A milestone meeting on January 3, 2018, with then DOTR Secretary Atty. Arthur P. Tugade, further inspired BITCoop’s dedication to the Public Utility Vehicle Modernization Program (PUVMP), following the principles set forth in DOTr Department Order 2017-011. With this commitment, BITCoop strives to provide the communities it serves with safe, convenient, and modernized public transportation—advancing the quality of life and accessibility within the Bicol Region.
JOEMIL M. MUJAR Chairperson
HILMAN A. RAVAGO Vice-Chairperson
JOSE S. PEÑALOSA Secretary
DON B. NICOL Treasurer
ELMA A. PEÑALOSA General Manager
JAIME B. BARCELLANO Finance Manager
BOARD
LEOPOLDO DELOS SANTOS III Board Member
MARS N. CAMBA Board Member
ROBERTO N. NAAG Board Member
AUGUSTO O. MORALEDA Board Member
Terminal Manager - Daraga, Albay
ALAN L. LITA
Garage Manager – Bogtong, Legazpi City
JERLY N. LITA
NAME COMMITTEE
Mellaine O. Camba Audit Committee Chair
Julyda M. Miña Audit Committee Member
Elmer A. Rada Audit Committee Member
Elma A. Peñalosa Election Committee Chair
Romeo L. Obal Election Committee
Alex N. Navia Election Committee
Jerley N. Lita Mediation & Con Com Chair
Edgar D. Segundo Mediation & Con Com Member
Crisologo A. Roco Jr. Mediation & Con Com Member
Catalino C. Corbilla Jr. Ethics Committee Chair
Emily Ll. Astaño Ethics Committee member
Ednale M. Loñosa Ethics Committee member
Gerard Rafael A. Marcellana GAD/Education Committee Chair
Catherine M. Cierva GAD/Education Committee member
Elena B. Mayor GAD/Education Committee member
BITCoop: A Thriving Community of Transport OperatorsBITCoop proudly represents over 700 members across the Bicol Region, from Public Utility Jeepneys (PUJs) to UV Express Services, Minibuses, and Buses. With nearly five hundred operators based in Albay and neighboring provinces, our cooperative continues to grow, enhancing the region’s connectivity and access to reliable transport.
Our members are not just transport operators—they are partners in driving forward the transport industry in Bicol, bringing quality service to more communities and helping boost the local economy. Together, we are expanding our services to meet the needs of passengers and bring progress across the Bicol Region.
At BITCoop, we operate an extensive network of routes across the Bicol Region, serving passengers with reliable and efficient public transportation services.
In total, BITCoop proudly operates over 100 routes, ensuring connectivity across key cities and municipalities in Bicol.
To be a pioneering cooperative that empowers transport operators and fosters sustainable development across the Bicol Region. We envision a connected, accessible, and modern public transport system that improves the daily lives of commuters and supports the growth of local economies. Through innovation, unity, and a commitment to service, BITCoop aims to lead the transformation of public transportation in Bicol, promoting progress for our communities and uplifting the lives of our member cooperators.
Our mission is to deliver safe, efficient, and modernized public transportation services that meet the evolving needs of the communities we serve. We are committed to empowering our members by fostering sustainable employment opportunities, promoting cooperative values, and advancing the integration of technology within the transportation sector. Through continuous innovation and active public engagement, we aim to enhance the quality of life for commuters and drive the growth of our cooperative and its members. Together, we work toward a connected, inclusive, and progressive future in public transport.
SERVICE, UNITY & PROGRESS
In our pursuit of growth and the upliftment of the economic well-being of cities and municipalities, we recognize the Public Transport System as a key unifying factor. By connecting communities through modern, reliable, and accessible transport services, we promote UNITY and drive PROGRESS. Through our commitment to service excellence, we aim to build a stronger, more connected society, where efficient transportation fosters economic development and social cohesion across the Bicol Region.
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